ellojeo | Sound Thinking

The Digital Portfolio of Ellojeo Sound Thinking

I'm a designer. I leverage chaos and creativity to solve problems I methodically process. I'm obsessive-compulsive up to the point before its a disorder, then just let it ride!

I find design is more like the growth of a tree, than the stacking of stones to build a cathedral. Growth occurs as conditions permit, not at the prescriptive will of the designer. The key then is to promote the conditions of creativity, which is little more than health. I am creative because I am a creature, and I need only to embrace my part in creation to realize creativity. That's how problems get solved, not by bearing down and gripping tighter, but by letting go and falling into design...deadlines also promote these conditions! [wink!]

I strive to be [a] designer and not do design. Designer is who I am, it doesn't turn off and turn on with a switch. I cannot keep from observing color interactions in concert halls and composition in oncoming traffic. I delight in the way my mind works, and thrive in the challenge of making it work for others.

Therein is why I design. Because I seek health, I can't help it, and I desire to contribute to others. Perhaps you're part of the conditions for my next big project? Let's get things rolling!

Brad McKinney
PDF:   Teaching Philosophy

Our students do not come to us as empty vessels waiting to be filled with knowledge that exists prior to them and without their participation. Rather, our students come to us as whole persons, with personal histories of triumphs and pains, knowledge earned, and lively capacities—intellect-ually, emotionally, and spiritually. It is upon this basic understanding that my teaching philosophy is composed. Learning, therefore, is not a practice of opening students’ heads and depositing “knowledge” only to withdraw it with some instrument—what Paublo Freire called “the Banking Method” 1 and William Badgley called essentialist ideology “where teachers represent the guardians of knowledge.” 2 Rather my philosophy calls for engagement with each student meeting her where she is, not where I want her to be. In her book, Teaching to Transgress: Education as the Practice of Freedom, bell hooks describes a similar notion:

“[for] those of us who teach who also believe that there is an aspect of our vocation that is sacred; who believe that our work is not to merely share information but to share in the intellectual and spiritual growth of our students. To teach in a manner that respects and cares for the souls of our students is essential if we are to provide the necessary conditions where learning can most deeply and intimately begin.” 3

Teach Students, Not Content
It may sound odd at first to say I don’t teach content, yet instead, I teach students. The difference is profound. It means that my primary job in the studio or classroom is to learn my students. I’m required to learn their intelligences, histories, anxieties, and where they experience success. The reasoning here is three-fold. First, this promotes that I meet students where they are and embrace them there. Second, I (or the class collaboratively) can draw upon their previous knowledge to build new knowledge that endures. Lastly, I don’t use content to teach students, I ‘use’ students to teach content. It is through collaborative engagement that students “cover,” with me as their co-learner, that content for which we are all responsible.

Shaping the Learning Environment
So I find myself working to design and foster an environment wherein students might find themselves...learning. Learning can never be forced upon a learner from the outside; we are all autodidacts, wherein anything we learn, we teach ourselves. So then what is the role of the teacher? I think it is to design, from room architecture, to project architecture (offering a meaningful challenge through scope and timing), all the way through to assessment architecture. Each contribute to the learning environment in measure. However, the most critical aspect is growing an environment of trust between students and teachers as well as among students. A trust that makes room for failure, the greatest asset of the educational moment. To preserve the opportunity to fail in the “safe” environment of the academy allows exploration and risk-making which fuels student growth.

I Set Parameters, Students Set Agenda
It is my role as an educator to construct the framework of a course by determining when we will meet, for how long, and with what regularity. Furthermore I determine the structure of our conduct, such as the use of Protocols (journaling) or in a seminar we might stand to speak. Additionally, as the educator, I determine the required course material sources. Beyond these armatures, students must determine what it is we work on each day (in relationship to the project schedule). Remember that students teach content; and the content we engage comes from their critical reflection upon course meetings, course materials, the work of their colleagues, and often additional research with which they are involved. All of these rich contributions shape the studio/class work. Instead of content being extoled to them by an authority, it is being built by them in an active way.

Overcoming Passivity
Perhaps the largest threat to learning, becoming, and citizenship is passivity. Much of our consumer culture thrives on promoting passivity by its very forms, let alone its content. I find that the training for such passivity takes place in school—primary, secondary, and even undergrad.

I am interested in class activities intended to overcome passivity; such that each student is invited to voice, not by parroting the knowledge of others but engaging in a process that becomes their own. In contrast to essentialism, I most align with the educational ideology of progressivism; the student-centered, experiential approach to teaching. Progressive educators view students as contributing members of society (or in this case, contributing members of a classroom). From this vantage point, students have something to contribute to the curriculum allowing teachers to take on the role of facilitators.

“every experience is a moving force”—John Dewey
It was John Dewey’s book, Experience and Education, which increased awareness about the progressive educational movement (1938). In it, he wrote, “every experience is a moving force.” 4 Therefore, my role as a facilitator is to capture the momentum of this force and direct it down a path where students can make connections between their experiences and content born of the interplay between students and their teacher.

Precisely, I value students as thinking beings that bring experience and preference to the classroom. I am receptive to the idea that students can teach me and expound my understanding, even though they are typically younger. I think students will value more that which they are a part of defining, shaping, and creating. I resonate with Clifford Geertz when he argued that “man is an animal suspended in webs of significance he himself has spun.” 5

The idea here is that when I ask a question of my students, I don’t ask it so that the answer I am looking for will show up; rather I am asking so as to listen to my students’ reply; because “students bring to classrooms a store of informal knowledge, which is the personal context [they] use to get started making sense of new ideas.” 6 The problems with answers that pre-exist our contextualized thinking is that they get memorized for a test, get crammed, and then get ejected. I am interested in students building knowledge that they have for a lifetime.

I Value Contribution over Competition
When it comes to the dynamics of my courses, I am working to develop a learning community wherein each participant is committed to the development of every other participant in the community. I reject the prevailing notion that art education is built on competition. Rather, my teaching philosophy and career is based on the idea that collaboration makes us stronger. I endeavor to model this for my students by working collaboratively across disciplines to create a strong network of understanding that informs and energizes my practice.

It is not just that the professor cares if each student learns, but that each student cares that each student learns. What that means is that students do not do their work in isolation and competition with each other; but rather that they freely share their ideas in an environment where they will be respected. My role as an educator is to create the supportive learning environment wherein we are not looking for answers, but looking for better questions. This practice of critical inquiry will sustain intellectual activity that sharpens all the members of the community. My classroom then becomes an investment in the development of each other.

1 Paulo Freire. Pedagogy of the Oppressed. New York. Herder and Herder, 1970.

2 Wesley J Null. A Discipline Progressive Educator, The Life and Career of William Chandler Bagley. New York: Lang. 2003.

3 bell hooks. Teaching to Transgress : Education as the Practice of Freedom. New York. Routledge, 1994.

4 John Dewey. Experience and Education. West Lafayette, IN. Kappa Delta Phi. 1938.

5 Clifford Geertz. The Interpretation of Cultures. Basic Books, New York, New York. 1973.

6 A. D. Williams. “Curriculum: Philosophy, History, and Politics: What Should Students Learn?” in Teaching to Change the World edited by Martin Lipton & Jeannie Oakes, 104-150. McGraw-Hill Companies. 2003.

PDF:   Designer Statement


I design by listening. That claim suggests the posture I hold while working on a design task. I take a listening posture, a looking posture. This posture is critical in describing how I work at design. Ludwig Wittgenstein’s famous exclamation “Look, don’t think!” resonates with me.1 I do not aim to think about the design task; but rather practice design thinking. The language of “to think about” suggests a separation between me as an object and the design task as an object. I think it more helpful to see neither as objects, but both as processes. Both are dynamic then, and not static.

For me, design thinking, with its premium on processes, is the hallmark of a successful designer; wherein successful design thinking embodies listening, looking, paying attention, and responding. Conversely, when I am focused on the design task as though I’m separate from it, I lose the ability to flow2 in design thinking.

An advantage this posture offers is that I do not seek to impose my will over the design constituencies. Rather I aim to negotiate with context, demographics, parameters, technology, and budgets to arrive at solutions. This localizes my work per each context. Of course, I always hold some agenda. However, my agenda is best described as shifting, evolving, and revealing. It is not abstracted and then applied to any context. Instead the agenda is born from the union of a particular context and the process I am.

I find design to be a process of discovery. As Albert Szent-Györgyi von Nagyrapol said, “Discovery consists of seeing what everybody has seen and thinking what nobody has thought.”3 I under-stand the quote to suggest that all the solutions are always before us. It is our task to pay atten-tion. And what does it mean to pay attention other than to listen? Thereby design thinking involves more receiving and responding than prescribing and acting upon a task.

In this construct, design is a process of revealing knowledge. The object that results of the process is the record which aims to prevent forgetting the discovery. Objects are residue of process. Though leftover of the process, I've come to realize that objects serve to connect the process that is me to the process that is you—ergo communication.

Therefore, I work at falling into design, into solutions. This falling is not a haphazard stumbling (although stumbling isn’t all together bad, if that happens we name it serendipity). Instead it is a deliberate pursuit of falling. I’ve learned to pursue falling by releasing my grip on forcing a result and allowing myself to be gripped by the process of discovery.

More concretely, I get into action. One rarely falls by standing still, so to push the metaphor, I start walking, searching for the moment to fall. Activities such as playing, researching, making, and thinking with my hands have each proven to be conduits for falling. However, they cannot be understood to cause it. It can happen, but you can’t do it.

Design is an iterative process: discover, reflect, apply, discover, reflect, apply, and so on. The order is not critical; and the distinction between the elements of the process is often difficult to determine. Many cycles of this process occur throughout the development of a project and are rarely linear.

In metaphor, the process is more like the growth of a tree than the stacking of stones in a cathedral. Development occurs as conditions permit not at the prescriptive will of a designer.

If the above is accurate, then doing design is an impossibility. Doing design is more along the lines of gripping the process rather than being gripped by it. I can only, we can only, be designers. Design is not what we do, rather it is what happens when we pay attention, when we listen, when we look without thinking about, and when we fall into design. When we “be” designers, solutions emerge from a process of discovery. Good design, then, emerges from the process of being, rather than doing. In the end, good design is good living.

1 Ludwig Wittgenstien. Philosophical Investigations: The German Text, with a Revised English Translation 50th Anniversary Commemorative Edition. Wiley, 2001

2 Mihaly Csikszentmihalyi. Creativity: Flow and the Psychology of Discovery and Invention. New York. HarperCollinsPublishers, 1996.

3 Irving John Good. The Scientist Speculates: An Anthology Of Partly-Baked Ideas. Heinemann, 1962.

I'm looking forward to the next chapter in my work. If you'd like to collaborate with me on that adventure, please don't hesitate to contact me. I look forward to learning what opportunities await!

I also appreciate feedback on my work shown here. Your comments contribute to my understanding and are always welcome.

kind regards,
Brad McKinney


Mail:  mckinney@ellojeo.com

Phone:  765.623.7989

Lift Therapeutic Massage Website - Core

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Tri-S Program Website - Core

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Kingsway Website - Core

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Closet Concepts Website - Core

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AutoVaughn Website - Core

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Strategyworx Website - Core

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amDrive Website - Core

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amDrive Website - Interior

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Charlie Peacock Website - Core

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Charlie Peacock Website - Horizontal Interior

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Charlie Peacock Website - Vertical Interior

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CMK Development Website - Core

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CMK Development Website - Interior

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Genesis Church Website - Core

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Genesis Church Website - Interior

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Floyd & Stanich Website - Landing

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Floyd & Stanich Website - Core

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Floyd & Stanich Website - Interior

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USAC Website - Core

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USAC Website - Interior

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Stars and Stripes Swim Meet Logo

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Ravemail Identity

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Protecting the Promise Campaign Identity

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Closet Concepts - Logo Analysis & Revision

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Software Research Center Identity

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Tri-S Identity

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Bob's Garage Identity

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ellojeo Identity Mark

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The Here Now Identity Mark

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SouthPointe Church Identity Mark

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Genesis Church Identity Mark

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Eli Lilly President Council Identity - 2005

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Eli Lilly President Council Identity - 2002

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PACT Identity Mark

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The People's Music Academy Identity Mark

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AutoVaughn Identity Mark

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Catastrophe - Exhibition Announcement

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SouthPoint Church - Building for the Journey Campaign Materials

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Protecting the Promise Campaign Materials

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Eli Lilly President Council Materials - 2002

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Genesis Church Communication & Identity System

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Donald Addison Courtney Memorial Award (Design and Build)

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Donald Addison Courtney Memorial Award - Detail

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Donald Addison Courtney Memorial Award (Design and Build)

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White Dove Foundation Capabilities Brochure

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Camile Products Brochure System

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Cybo Robots Capabilities Brochure

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Marking Stone

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Power of One Campaign Materials

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CMK Developent Collateral

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Squattio - Secure Position

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Squattio - Doors Open

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Squattio - Site Perspective

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Squattio - Detail

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Squattio Over Flooded RIver

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Informal Dwelling -

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Informal Dwelling - Integrated Structural Skin made of Printing Plates

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Informal Dwelling - 'Skeleton'

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Interpretive Center - Perspective Sketch

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Interpretive Center - Plan

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Interpretive Center - Overview

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Interpretive Center - Narrative Displays

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McKinney Residence - 1st Floor Plan

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McKinney Residence - 2nd Floor Plan

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McKinney Residence - View to NE

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McKinney Residence - View to SW

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McKinney Residence - View to SW - Finished

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McKinney Residence - View to NE - Finished

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McKinney Residence - Living Room

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McKinney Residence - Kitchen

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Identity System (Punk Retail) - Colleen Risse

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Senior Project Installation (Punk Retail) - Colleen Risse

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Senior Project (in part) - Sara Coen

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portfolio - Colleen Risse

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portfolio - Anthony May

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Visual Advocacy - Brent Kegley

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Packaging - Jena Swenson

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Identity System - Sara Coen

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Typographic Instersection - Kyle Lockhart

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Self-Promotional - Ryan Abegglen

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Cardboard Chair

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Color - Jena Swenson

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Typographic Insection - YeJin Ha

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Chair Models - Adam Menchinger

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Slab Chair with SIde Table - Adam Menchinger

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Green Limb Chair - Adam Menchinger

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Panel Chair - Adam Menchinger

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Reason + Intuition Poster Series - Ryan Abegglen

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Seed Pod Replication Wire Model - Emily Olinger

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Seed Pod Replication Detail - Emily Olinger

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Bauhuas Exhibit Documentation Book - Rachel Frederick

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Typographic Self-Portraits - Jamie Nigh, Aaron Shanahan, Josh Taylor

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Poetry + Photography Book - Megan Hewes

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Typographic Intersection - Bill Cundiff, Jon Pianki, Jennifer Fergusen

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Hand-made Custom Portfolio - Shannon Zajceck

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Three-Dimensional Poster - Kyle Jaracz

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Type History Poster - Chris Grey

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